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Is Publishing Your Own Book a Smart Choice?

I’m thinking about trying self book publishing but I’m not sure if it’s the right path. For authors who have already done it, how was your experience? Did self book publishing help you keep more creative control and profits, or was it harder to manage everything alone? I’m also curious about the challenges, like marketing, editing, and design. Would you recommend self book publishing to beginners, or is traditional publishing still the better option today?