--- updatedAt: 2025-05-27T15:12:37.000Z agentTools: projectIndex: https://docs.affluent.io/llms.txt --- # Supported Metrics **please note**: Combining different types of categories and metrics (e.g. SKU + action) can lead to unconventional aggregation results, and in some cases will result in an error (e.g. affiliate categories + analytics metrics, or analytics categories + affiliate metrics). ## Affiliate Metrics | Type | Sub-type | Metric | Affluent UI Name | Calculation (for calculated Metrics) | Field Description | | :----------- | :------- | :---------------------------------- | :------------------------------ | :------------------------------------------ | :--------------------------------------------------------------------- | | affiliate | traffic | clickCount | Clicks | | Click Count | | affiliate | traffic | clickthroughRate | CTR | 100 \* (clickCount / impressionCount) | Clickthrough Rate | | affiliate | traffic | impressionCount | Impressions | | Impression Count | | affiliate | traffic | activePublisherCount | Active Publishers | | Active Publisher Count (driving clicks) | | affiliate | traffic | newPublisherCount | New Publishers | | New Publisher Count | | affiliate | traffic | productivePublisherCount | Productive Publishers | | Productive Publisher Count (driving actions) | | affiliate | sku | averageItemValueNet | Average Item Value | skuAdvertiserRevenueNet / skuQuantityNet | Average Item Value (Net) | | affiliate | sku | skuAdvertiserRevenueApproved | N/A | | Approved Product revenue | | affiliate | sku | skuAdvertiserRevenueDisputed | N/A | | Disputed Product revenue | | affiliate | sku | skuAdvertiserRevenueGross | N/A | | Gross Product revenue | | affiliate | sku | skuAdvertiserRevenueNet | SKU Revenue | | Net Product revenue | | affiliate | sku | skuAdvertiserRevenuePending | N/A | | Pending Product revenue | | affiliate | sku | skuPublisherCommissionApproved | N/A | | Approved Product Publisher Commission | | affiliaet | sku | skuPublisherCommissionDisputed | N/A | | Disputed Product Publisher Commission | | affiliate | sku | skuPublishercommissionGross | N/A | | Gross Product Publisher Commission | | affiliate | sku | skuPublisherCommissionNet | SKU Commission | | Net Product Publisher Commission | | affiliate | sku | skuPublisherCommissionPending | N/A | | Pending Product Publisher Commission | | affiliatesku | sku | skuQuantityApproved | N/A | | Approved Product Quantity | | affiliate | sku | skuQuantityDisputed | N/A | | Disputed Product Quantity | | affiliate | sku | skuQuantityGross | N/A | | Gross Product Quantity | | affiliate | sku | skuQuantityNet | SKU Quantity | | Net Product Quantity | | affiliate | action | actionCountApproved | N/A | | Approved Action Count | | affiliate | action | actionCountDisputed | N/A | | Disputed Action Count | | affiliate | action | actionCountGross | N/A | | Gross Action Count | | affiliate | action | actionCountNet | Actions | | Net Action Count | | affiliate | action | actionCountPending | N/A | | Pending Action Count | | affiliate | action | advertiserRevenueApproved | Revenue - Approved | | Approved Revenue | | affiliate | action | advertiserRevenueDisputed | Revenue - Disputed | | DIsputed Revenue | | affiliate | action | advertiserRevenueGross | Revenue - Gross | | Gross Revenue | | affiliate | action | advertiserRevenueNet | Revenue - Net | | Net Revenue | | affiliate | action | advertiserRevenuePending | Revenue - Pending | | Pending Revenue | | affiliate | action | advertiserRevenueRefunded | Revenue - Refunded | | Refunded Revenue | | affiliate | action | advertiserRevenueRejected | Revenue - Rejected | | Rejected Revenue | | affiliate | action | averageLeadValueNet | ALV | leadAdvertiserRevenueNet / leadCountNet | Net Average Lead Value | | affiliate | action | averageOrderValueNet | AOV | saleAdvertiserRevenueNet / saleCountNet | Net Average Order Value | | affiliate | action | bonusAmountNet | Bonuses - Net | | Net Bonus Amount | | affiliate | action | bonusCountNet | N/A | | Net Bonus Count | | affiliate | action | commissionableClickCountNet | N/A | | Net Commissionable Click Count | | affiliate | action | costToRevenueNet | Cost-to-Revenue | totalSpendNet / advertiserRevenueNet | Net Cost to Revenue | | affiliate | action | cpaNet | CPA | totalSpendNet / saleCountNet | Net CPA | | affiliate | action | cplNet | CPL | totalSpendNet / leadCountNet | Net CPL | | affiliate | action | leadAdvertiserRevenueNet | N/A | | Net Lead Revenue | | affiliate | action | leadCountApproved | N/A | | Approved Lead Count | | affiliate | action | leadCountDisputed | N/A | | Disputed Lead Count | | affiliate | action | leadCountGross | Leads - Gross | | Gross Lead Count | | affiliate | action | leadCountNet | Leads - Net | | Net Lead Count | | affiliate | action | leadCountPending | N/A | | Pending Lead Count | | affiliate | action | networkFeeApproved | Network Commission - Approved | | Approved Network Commission | | affiliate | action | networkFeeDisputed | Network Commission - Disputed | | Disputed Network Commission | | affiliate | action | networkFeeGross | Network Commission - Gross | | Gross Network Commission | | affiliate | action | networkFeeNet | Network Commission - Net | | Net Network Commission | | affiliate | action | networkFeePending | Network Commission - Pending | | Pending Network Commission | | affiliate | action | nightsStayed | Nights Stayed | | Number of nights stayed on the booking (commonly used by Hotel brands) | | affiliate | action | placementFeeNet | Placement Fees | | Net Placement Fees | | affiliate | action | publisherCommissionApproved | N/A | | Approved Publisher Commission. Note that this metric include bonuses. | | affiliate | action | publisherCommissionDisputed | N/A | | Disputed Publisher Commission. Note that this metric include bonuses. | | affiliate | action | pulbihserCommissionGross | N/A | | Gross Publisher Commission. Note that this metric include bonuses. | | affiliate | action | publisherCommissionNet | N/A | | Net Publisher Commission. Note that this metric include bonuses. | | affiliate | action | publisherCommissionPending | N/A | | Pending Publisher Commission. Note that this metric include bonuses. | | affiliate | action | publisherCommissionExcBonusApproved | Publisher Commission - Approved | | Approved Publisher Commission Excluding Bonuses | | affiliate | action | publisherCommissionExcBonusDisputed | Publisher Commission - DIsputed | | Disputed Publisher Commission Excluding Bonuses | | affiliate | action | publisherCommissionExcBonusGross | Publisher Commission - Gross | | Gross Publisher Commission Excluding Bonuses | | affiliate | action | publisherCommissionExcBonusNet | Publisher Commission - Net | | Net Publisher Commission Excluding Bonuses | | affiliate | action | publisherCommissionExcBonusPending | Publisher Commission - Pending | | Pending Publisher Commission Excluding Bonuses | | affiliate | action | roasNet | N/A | advertiserRevenueNet / totalSpendNet | Net ROAS | | affiliate | action | roomCount | Rooms | | Number of rooms in the booking (commonly used by Hotel brands) | | affiliate | action | saleAdvertiserRevenueNet | N/A | | Net Advertiser Revenue | | affiliate | action | saleCountApproved | N/A | | Approved Sale Count | | affiliate | action | saleCountDisputed | N/A | | Disputed Sale Count | | affiliate | action | saleCountGross | N/A | | Gross Sale Count | | affiliate | action | saleCountNet | N/A | | Net Sale Count | | affiliate | action | saleCountPending | N/A | | Pending Sale Count | | affiliate | action | totalCommissionApproved | Total Commission - Approved | | Approved Total Commission | | affiliate | action | totalCommissionDisputed | Total Commission - Disputed | | Disputed Total Commission | | affiliate | action | totalCommissionGross | Total Commission - Gross | | Gross Total Commission | | affiliate | action | totalCommissionNet | Total Commission - Net | | Net Total Commission | | affiliate | action | totalCommissionRejected | Total Commission - Rejected | | Rejected Total Commission | | affiliate | action | totalProfitNet | Total Profit | | Total Profit | | affiliate | action | totalSpendApproved | Total Spend - Approved | | Approved Total Spend | | affiliate | action | totalSpendDisputed | Total Spend - Disputed | | Disputed Total Spend | | affiliate | action | totalSpendGross | Total Spend - Gross | | Gross Total Spend | | affiliate | action | totalSpendNet | Total Spend - Net | | Net Total Spend | | affiliate | action | totalSpendRejected | Total Spend - Rejected | | Rejected Total Spend | | affiliate | action | totalSpendPending | Total Spend - Pending | | Pending Total Spend | | affiliate | action | twoTierBountyCountNet | Two-Tier Bounties | | Net Two Tier Bounty Count | | affiliate | action | crNet | CR | 100 \* (actionCountNet / clickCount) | Net Conversion Rate | | affiliate | action | epcNet | EPC | publisherCommissionExcBonusNet / clickCount | Net EPC | | affiliate | action | leadConversionRateNet | Lead CR | 100 \* (leadCountNet / clickCount) | Net Lead Conversion Rate | ## Creator Metrics | Type | Sub-type | Metric | Affluent UI Name | Calculation (for calculated Metrics) | Field Description | | :------ | :------- | :------------------------- | :----------------------- | :---------------------------------------------- | :--------------------- | | creator | creator | creatorEngagementCount | Engagements | | Post engagements | | creator | creator | creatorImpressionCount | Impressions | | Post impressions | | creator | creator | creatorPostCount | Posts | | Post count | | creator | creator | creatorLikeCount | Likes | | Post likes | | creator | creator | creatorCommentCount | Comments | | Post comments | | creator | creator | creatorShareCount | Shares | | Post shares | | creator | creator | creatorReachCount | Reaches | | Post reaches | | creator | creator | creatorFollowerCount | Followers | | Creator followers | | creator | creator | creatorClickCount | Clicks | | Clicks | | creator | creator | creatorActionCount | Action Count - Net | | Net actions | | creator | creator | creatorPublisherCommission | Creator Commission - Net | | Net creator commission | | creator | creator | creatorBonusCost | Bonus Cost | | Bonus cost | | creator | creator | creatorFlatFee | Flat Fee | | Flat fee | | creator | creator | creatorTotalSpend | Total Spend - Net | | Net total spend | | creator | creator | creatorAdvertiserRevenue | Revenue - Net | | Net revenue | | creator | creator | creatorConversionRate | CR | 100 \* (creatorActionCount / creatorClickCount) | Conversion rate | | creator | creator | creatorRoas | RoAS | creatorAdvertiserRevenue / creatorTotalSpend | Return on ad spend | ## Analytics Metrics\* | Type | Metric | Affluent UI Name | | :-------- | :------------------------------- | :------------------------- | | analytics | analyticsBounces | Bounces | | analytics | analyticsConversions | Conversions | | analytics | analyticsDaysToTransaction | Days To Transaction | | analytics | analyticsEntrances | Entrances | | analytics | analyticsEvents | Events | | analytics | analyticsEventValue | Event Value | | analytics | analyticsExits | Exits | | analytics | analyticsGoalCompletionsAll | Goal Completions All | | analytics | analyticsGoalStartsAll | Goal Starts All | | analytics | analyticsGoalValueAll | Goal Value All | | analytics | analyticsHits | Hits | | analytics | analyticsInternalPromotionClicks | Internal Promotion Clicks | | analytics | analyticsInternalPromotionViews | Internal Promotion Views | | analytics | analyticsItemsCheckedOut | Items Checked Out | | analytics | analyticsItemQuantity | Item Quantity | | analytics | analyticsItemRevenue | Item Revenue | | analytics | analyticsNewUsers | New Users | | analytics | analyticsPageviews | Pageviews | | analytics | analyticsProductAddsToCart | Product Adds To Cart | | analytics | analyticsProductCheckouts | Product Checkouts | | analytics | analyticsProductDetailViews | Product Detail Views | | analytics | analyticsProductListClicks | Product List Clicks | | analytics | analyticsProductListViews | Product List Views | | analytics | analyticsProductRefundAmount | Product Refund Amount | | analytics | analyticsProductRefunds | Product Refunds | | analytics | analyticsProductRemovesFromCart | Product Removes From Cart | | analytics | analyticsQuantityAddedToCart | Quantity Added to Cart | | analytics | analyticsQuantityCheckedOut | Quantity Checked Out | | analytics | analyticsQuantityRefunded | Quantity Refunded | | analytics | analyticsQuantityRemovedFromCart | Quantity Removed From Cart | | analytics | analyticsRefundAmount | Refund Amount | | analytics | analyticsSessionDuration | Session Duration | | analytics | analyticsSessions | Sessions | | analytics | analyticsSessionsToTransaction | Sessions To Transaction | | analytics | analyticsTimeOnPage | Time On Page | | analytics | analyticsTotalRefunds | Total Refunds | | analytics | analyticsTransactionRevenue | Transaction Revenue | | analytics | analyticsTransactionShipping | Transaction Shipping | | analytics | analyticsTransactionTax | Transaction Tax | | analytics | analyticsTransactions | Transactions | | analytics | analyticsUniquePurchases | Unique Purchases | ## Miscellaneous Metrics | Type | Metric | Affluent UI Name | | :------------ | :-------- | :--------------- | | Miscellaneous | agencyFee | Agency Fee | \*For a more detailed descriptions of all the Google Analytic metrics please see [here](https://developers.google.com/analytics/devguides/reporting/data/v1/api-schema). For the /actions endpoint * For all metrics beginning `sku` add `"includeSkus": true` to your query.