With the /report endpoint you have the ability to request many combinations of categories and metrics. However, please note: Combining different types of categories and metrics (e.g. SKU + action) can lead to unconventional aggregation results, and in some cases will result in an error (e.g. affiliate categories + analytics metrics, or analytics categories + affiliate metrics).

We strongly recommend pairing categories exclusively with the metrics that are of the same type or sub-type.

You can use General Categories with any other Categories, regardless of their type.

General Categories

TypeSub-TypeCategorySupported EndpointsAffluent UI NameField Description
general-accountIdanyN/AAccount Id
general-accountNameanyAccountAccount Name
general-brandGroupanyBrand GroupBrand Group
general-brandIdanyBrand IdBrand Id
general-brandManagerNameanyAccount ManagerAccount Manager
general-brandNameanyBrandBrand Name
general-brandVerticalanyBrand VerticalBrand Vertical
general-dayNameanyN/ADay Name
general-weekdayanyN/ADay of the week (1-7)

Affiliate Categories

TypeSub-typeCategorySupported EndpointsAffluent UI NameField Description
affiliateskuskuCategoryreportCategory (sku)Product Category
affiliateskuskuCategoryParentreportN/AParent Product Category
affiliateskuskuCategoryParentTworeportN/ASecond Parent Product Category
affiliateskuskuIdreportSKUSKU
affiliateskuskuNamereportProduct NameProduct Name
affiliateactionactionIdanyN/AAction ID
affiliateactionactionTypeanyN/AAction Type
affiliateactionaffluentCreatedAtanyN/ATime data was recorded in Affluent
affiliateactionaffluentIdanyN/AAffluent Unique Id
affiliateactionaffluentModifiedAtactionN/ATime data was modified in Affluent
affiliateactionbrandCountryanyN/ABrand Country
affiliateactionbrandIdanyBrand IdBrand Id
affiliateactionbrandGroupanyBrand GroupBrand Group
affiliateactionbrandManagerIdanyN/AAccount Manager Id
affiliateactionbrandManagerNameanyAccount ManagerAccount Manager
affiliateactionbrandNameanyBrandBrand Name
affiliateactionbrandTagsanyN/ABrand Tags
affiliateactionbrandVerticalanyBrand VerticalBrand Vertical
affiliateactionbrowseranyBrowserBrowser
affiliateactioncampaignanyCampaignCampaign Name
affiliateactioncampaignIdanyCampaign IdCampaign Id
affiliateactioncheckInDateanyCheck-in DateCheck-in Date of the booking (commonly used by Hotel brands)
affiliateactioncheckOutDateanyCheck-out DateCheck-out Date of the booking (commonly used by Hotel brands)
affiliateactioncityanyCityCity
affiliateactionclickDatetimeactionN/ADatetime of click
affiliateactionclickUnixTimeactionN/AUnixtime of click
affiliateactioncommissionTypeanyCommission TypeCommission Type
affiliateactioncountryanycountryCountry
affiliateactioncontryCodeanyN/ACountry Code
affiliateactioncreativeanyCreativeCreative
affiliateactioncreativeIdanyCreative IdCreative Id
affiliateactioncreativeTypeanyCreative TypeCreative Type
affiliateactioncrossDeviceanyCross-DeviceCross Device
affiliateactioncurrencyanyCurrencyCurrency
affiliateactioncustomerIdanyCustomer IdCustomer Id
affiliateactiondetailsanyDetails/commentDetails/Comment
affiliateactiondeviceModelanyDeviceModelDevice Model
affiliateactiondeviceTypeanyDevice TypeDevice Type
affiliateactiondistrictanyDistrictDistrict
affiliateactioneventCodeanyEvent CodeEvent Code
affiliateactioneventTypeIdanyN/AEvent Type Id
affiliateactioneventTypeNameanyN/AEvent Type Name
affiliaetactionlandingPageanyLanding PageLanding Page
affiliateactionmerchantIdanyBrand IdBrand Id
affiliateactionnewToFileanyN/ANew to File customer
affiliateactionorderIdanyN/AOrder Id
affiliateactionosanyOperating SystemOperating System
affiliateactionplatformNameanyPlatformPlatform Name
affiliateactionnetworkIdanyN/ANetwork Id
affiliateactionpostCodeanyPost CodePost Code
affiliateactionpromoCodeanyPromo CodePromo Code
affiliateactionpublisherCountryanyPublisher CountryPublisher Country
affiliateactionpublisherEmailanyPublisher EmailPublisher Email
affiliateactionpublisherGroupanyPublisher GroupPublisher Group
affiliateactionpublisherIdanyPublisher IdPublisher Id
affiliateactionpublisherNameanyPublisherPublisher Name
affiliateactionpublisherNameMergedany*

*you can only filter by publisherNameMerged with the /action endpoint
PublisherMerged Publisher Name
affiliateactionpublisherPrimaryWebsiteanyN/APublisher Primary Website
affiliateactionpublisherTagsanyPublisher TagsPublisher Tags
affiliateactionpublisherTermsIdanyN/APublisher IO/Contract Id
affiliateactionpublisherTermsGroupIdanyN/APublisher IO/Contract Group Id
affiliateactionpublisherTermsNameanyOffer/Insertion OrderPublisher IO/Contract Name
affiliateactionpublisherTypeanyPublisher TypePublisher Type
affiliateactionpublisherJoinDateanyN/ADate the publisher joined the Brand
affiliateactionpublisherWebsiteIdanyWebsite IdPublisher Website Id
affiliateactionpublisherWebsiteNameanyWebsitePublisher Website Name
affiliateactionpublisherWebsiteUrlanyN/APublisher Website Url
affiliateactionreferralDomainanyReferral DomainReferral Domain
affiliateactionreferralURLanyReferral UrlReferral Url
affiliateactionrepeatCustomeranyN/ARepeat Customer
affiliateactionsharedIdanyShared IdShared Id
affiliateactionskuAffluentCreatedAtanyN/ATime SKU was recorded in Affluent
affiliateactionskuAffluentModifiedAtanyN/ATime SKU was modified in Affluent
affiliateactionstatusanyStatusAction Status
affiliateactionsubaffiliateanySubaffiliateSubaffiliate Publisher
affiliateactionsubid1anyN/Asub Id 1
affiliateactionunixTimeactionN/AUnixtime
affiliateactioncustomField1anyCustom Field 1Impact: Text1
affiliateactioncustomField2anyCustom Field 2Impact: Text2
affiliateactioncustomField3anyCustom Field 3Impact: Text3
affiliateactioncustomField4anyCustom Field 4Impact: Numeric1
affiliateactioncustomField5anyCustom Field 5Impact: Numeric2
affiliateactioncustomField6anyCustom Field 6Impact: Numeric3
affiliateactioncustomField7anyCustom Field 7Impact: Adv Money1
affiliateactioncustomField8anyCustom Field 8Impact: Adv Money2
affiliateactioncustomField9anyCustom Field 9Impact: Adv Money3
affiliateactioncustomField10anyCustom Field 10Impact: MP Value 1
affiliateactioncustomField11anyCustom Field 11Impact: MP Value 2
affiliateactioncustomField12anyCustom Field 12Impact: MP Value 3
affiliateactioncustomField13anyCustom Field 13Impact: Disposition
affiliateactioncustomField14anyCustom Field 14Impact: Adv Date1
affiliateactioncustomField15anyCustom Field 15Impact: Adv Date2
affiliateactioncustomField16anyCustom Field 16Impact: Adv Date3
affiliateactioncustomField17anyCustom Field 17Impact: Referral Param1
affiliateactioncustomField18anyCustom Field 18Impact: Referral Param2
affiliateactioncustomField19anyCustom Field 19Impact: Referral Param3
affiliateactioncustomField20anyCustom Field 20Impact: Referral Param4

Analytics Categories*

TypeSub-typeCategorySupported EndpointsAffluent UI Name
analyticssession, transacton, skuanalyticsAdContentreportAd Content
analyticssession, transactonanalyticsAdGroupreportAd Group
analyticssession, transactonanalyticsAdSlotreportAd Slot
analyticssession, transactonanalyticsAdTargetingTypereportAd Targeting Type
analyticstransacton, skuanalyticsAffiliationreportAffiliation
analyticssession, transacton, skuanalyticsBrowserreportBrowser
analyticssession, transacton, skuanalyticsBrowserSizereportBrowser Size
analyticssession, transactonanalyticsBrowserVersionreportBrowser Version
analyticssession, transacton, skuanalyticsCampaignreportCampaign
analyticstransactionanalyticsCheckoutOptionsreportCheckout Options
analyticssession, transactonanalyticsCityreportCity
analyticssession, transactonanalyticsContinentreportContinent
analyticssession, transactonanalyticsContinentIdreportContinent Id
analyticssession, transacton, skucountryreportCountry
analyticssession, transacton, skuanalyticsCustomDimension1reportCustom Dimension 1
analyticssessionanalyticsCustomDimension2reportCustom Dimension 2
analyticssessionanalyticsCustomDimension3reportCustom Dimension 3
analyticssessionanalyticsCustomDimension4reportCustom Dimension 4
analyticssessionanalyticsCustomDimension5reportCustom Dimension 5
analyticssessionanalyticsCustomDimension6reportCustom Dimension 6
analyticssessionanalyticsCustomDimension7reportCustom Dimension 7
analyticssessionanalyticsCustomDimension8reportCustom Dimension 8
analyticssession, transactionanalyticsDataSourcereportData Source
analyticssession, transactionanalyticsDatetimereportDatetime
analyticssession, transactionanalyticsDeviceCategoryreportDevice Category
analyticssession, transactionanalyticsExitPagePathreportExit Page Path
analyticssession, transaction, skyanalyticsHostnamereportHostname
analyticssession, transaction, skuanalyticsKeywordreportKeyword
analyticssession, transaction, skuanalyticsLandingPagePathreportLanding Page Path
analyticssession, transaction, skuanalyticsMediumreportMedium
analyticssession, transactionanalyticsMetroreportMetro
analyticssession, transaction, skuanalyticsMobileDeviceBrandingreportMobile Device Branding
analyticssession, transactionanalyticsMobileDeviceModelreportMobile Device Model
analyticssession, transactionanalyticsNetworkDomainreportNetwork Domain
analyticssession, transactionanalyticsNetworkLocationreportNetwork Location
analyticssession, transaction, skuanalyticsOperatingSystemreportOperating System
analyticssession, transaction, skuanalyticsOperatingSystemVersionreportOperating System Version
analyticstransactionanalyticsOrderCouponCodereportOrder Coupon Code
analyticssession, transactionanalyticsPageDepthreportPage Depth
analyticssession, transaction, skuanalyticsPagePathreportPage Path
analyticssessionanalyticsPageTitlereportPage Title
analyticssession, transactionanalyticsReferralDomainreportReferral Domain
analyticssession, transaction, skuanalyticsReferralUrlreportReferral Url
analyticssession, transactionanalyticsRegionreportRegion
analyticssession, transactionanalyticsSegmentreportSegment
analyticstransactionanalyticsShoppingStagereportShopping Stage
analyticssession, transaction, skuanalyticsSourcereportSource
analyticssession, transactionanalyticsSubContinentreportSub Continent
analyticstransaction, skuanalyticsTransactionIdreportTransaction Id
analyticssession, transaction, skuanalyticsUserTypereportUser Type
analyticssession, transaction, skuanalyticsEventNamereportEvent Name
analyticsskuanalyticsItemBrandreportItem Brand
analyticsskuanalyticsItemCategoryreportItem Category
analyticsskuanalyticsItemIdreportItem Id
analyticsskuanalyticsItemListNamereportItem List Name
analyticsskuanalyticsItemNamereportItem Name
analyticssession, transaction, skuanalyticsPercentScrolledreportPercent Scrolled
analyticssession, transaction, skuanalyticsSearchTermreportSearch Term
analyticssession, transaction, skuanalyticsUserAgeBracketreportUser Age Bracket
analyticssession, transaction, skuanalyticsUserGenderreportUser Gender
analyticssession, transaction, skuanalyticsViewIdreportView ID
analyticssession, transaction, skuanalyticsViewNamereportView Name

*For a more detailed descriptions of all the Google Analytic categories please see here.

For the /actions endpoint:

  • For all categories beginning sku add "includeSkus": true to your query.
  • For all categories beginning customField add "includeCustomFields": true to your query.