Supported Categories

With the /report endpoint you have the ability to request many combinations of categories and metrics. However, please note: Combining different types of categories and metrics (e.g. SKU + action) can lead to unconventional aggregation results, and in some cases will result in an error (e.g. affiliate categories + analytics metrics, or analytics categories + affiliate metrics).

We strongly recommend pairing categories exclusively with the metrics that are of the same type or sub-type.

You can use General Categories with any other Categories, regardless of their type.

General Categories

Type	Sub-Type	Category	Supported Endpoints	Affluent UI Name	Field Description
general	-	accountId	any	N/A	Account Id
general	-	accountName	any	Account	Account Name
general	-	brandGroup	any	Brand Group	Brand Group
general	-	brandId	any	Brand Id	Brand Id
general	-	brandManagerName	any	Account Manager	Account Manager
general	-	brandName	any	Brand	Brand Name
general	-	brandVertical	any	Brand Vertical	Brand Vertical
general	-	dayName	any	N/A	Day Name
general	-	weekday	any	N/A	Day of the week (1-7)

Affiliate Categories

Type	Sub-type	Category	Supported Endpoints	Affluent UI Name	Field Description
affiliate	sku	skuCategory	report	Category (sku)	Product Category
affiliate	sku	skuCategoryParent	report	N/A	Parent Product Category
affiliate	sku	skuCategoryParentTwo	report	N/A	Second Parent Product Category
affiliate	sku	skuId	report	SKU	SKU
affiliate	sku	skuName	report	Product Name	Product Name
affiliate	action	actionId	any	N/A	Action ID
affiliate	action	actionType	any	N/A	Action Type
affiliate	action	affluentCreatedAt	any	N/A	Time data was recorded in Affluent
affiliate	action	affluentId	any	N/A	Affluent Unique Id
affiliate	action	affluentModifiedAt	action	N/A	Time data was modified in Affluent
affiliate	action	brandCountry	any	N/A	Brand Country
affiliate	action	brandId	any	Brand Id	Brand Id
affiliate	action	brandGroup	any	Brand Group	Brand Group
affiliate	action	brandManagerId	any	N/A	Account Manager Id
affiliate	action	brandManagerName	any	Account Manager	Account Manager
affiliate	action	brandName	any	Brand	Brand Name
affiliate	action	brandTags	any	N/A	Brand Tags
affiliate	action	brandVertical	any	Brand Vertical	Brand Vertical
affiliate	action	browser	any	Browser	Browser
affiliate	action	campaign	any	Campaign	Campaign Name
affiliate	action	campaignId	any	Campaign Id	Campaign Id
affiliate	action	checkInDate	any	Check-in Date	Check-in Date of the booking (commonly used by Hotel brands)
affiliate	action	checkOutDate	any	Check-out Date	Check-out Date of the booking (commonly used by Hotel brands)
affiliate	action	city	any	City	City
affiliate	action	clickDatetime	action	N/A	Datetime of click
affiliate	action	clickUnixTime	action	N/A	Unixtime of click
affiliate	action	commissionType	any	Commission Type	Commission Type
affiliate	action	country	any	country	Country
affiliate	action	contryCode	any	N/A	Country Code
affiliate	action	creative	any	Creative	Creative
affiliate	action	creativeId	any	Creative Id	Creative Id
affiliate	action	creativeType	any	Creative Type	Creative Type
affiliate	action	crossDevice	any	Cross-Device	Cross Device
affiliate	action	currency	any	Currency	Currency
affiliate	action	customerId	any	Customer Id	Customer Id
affiliate	action	details	any	Details/comment	Details/Comment
affiliate	action	deviceModel	any	DeviceModel	Device Model
affiliate	action	deviceType	any	Device Type	Device Type
affiliate	action	district	any	District	District
affiliate	action	eventCode	any	Event Code	Event Code
affiliate	action	eventTypeId	any	N/A	Event Type Id
affiliate	action	eventTypeName	any	N/A	Event Type Name
affiliaet	action	landingPage	any	Landing Page	Landing Page
affiliate	action	merchantId	any	Brand Id	Brand Id
affiliate	action	newToFile	any	N/A	New to File customer
affiliate	action	orderId	any	N/A	Order Id
affiliate	action	os	any	Operating System	Operating System
affiliate	action	platformName	any	Platform	Platform Name
affiliate	action	networkId	any	N/A	Network Id
affiliate	action	postCode	any	Post Code	Post Code
affiliate	action	promoCode	any	Promo Code	Promo Code
affiliate	action	publisherCountry	any	Publisher Country	Publisher Country
affiliate	action	publisherEmail	any	Publisher Email	Publisher Email
affiliate	action	publisherGroup	any	Publisher Group	Publisher Group
affiliate	action	publisherId	any	Publisher Id	Publisher Id
affiliate	action	publisherName	any	Publisher	Publisher Name
affiliate	action	publisherNameMerged	any* *you can only filter by publisherNameMerged with the /action endpoint	Publisher	Merged Publisher Name
affiliate	action	publisherPrimaryWebsite	any	N/A	Publisher Primary Website
affiliate	action	publisherTags	any	Publisher Tags	Publisher Tags
affiliate	action	publisherTermsId	any	N/A	Publisher IO/Contract Id
affiliate	action	publisherTermsGroupId	any	N/A	Publisher IO/Contract Group Id
affiliate	action	publisherTermsName	any	Offer/Insertion Order	Publisher IO/Contract Name
affiliate	action	publisherType	any	Publisher Type	Publisher Type
affiliate	action	publisherJoinDate	any	N/A	Date the publisher joined the Brand
affiliate	action	publisherWebsiteId	any	Website Id	Publisher Website Id
affiliate	action	publisherWebsiteName	any	Website	Publisher Website Name
affiliate	action	publisherWebsiteUrl	any	N/A	Publisher Website Url
affiliate	action	referralDomain	any	Referral Domain	Referral Domain
affiliate	action	referralURL	any	Referral Url	Referral Url
affiliate	action	repeatCustomer	any	N/A	Repeat Customer
affiliate	action	sharedId	any	Shared Id	Shared Id
affiliate	action	skuAffluentCreatedAt	any	N/A	Time SKU was recorded in Affluent
affiliate	action	skuAffluentModifiedAt	any	N/A	Time SKU was modified in Affluent
affiliate	action	status	any	Status	Action Status
affiliate	action	subaffiliate	any	Subaffiliate	Subaffiliate Publisher
affiliate	action	subid1	any	N/A	sub Id 1
affiliate	action	unixTime	action	N/A	Unixtime
affiliate	action	customField1	any	Custom Field 1	Impact: Text1
affiliate	action	customField2	any	Custom Field 2	Impact: Text2
affiliate	action	customField3	any	Custom Field 3	Impact: Text3
affiliate	action	customField4	any	Custom Field 4	Impact: Numeric1
affiliate	action	customField5	any	Custom Field 5	Impact: Numeric2
affiliate	action	customField6	any	Custom Field 6	Impact: Numeric3
affiliate	action	customField7	any	Custom Field 7	Impact: Adv Money1
affiliate	action	customField8	any	Custom Field 8	Impact: Adv Money2
affiliate	action	customField9	any	Custom Field 9	Impact: Adv Money3
affiliate	action	customField10	any	Custom Field 10	Impact: MP Value 1
affiliate	action	customField11	any	Custom Field 11	Impact: MP Value 2
affiliate	action	customField12	any	Custom Field 12	Impact: MP Value 3
affiliate	action	customField13	any	Custom Field 13	Impact: Disposition
affiliate	action	customField14	any	Custom Field 14	Impact: Adv Date1
affiliate	action	customField15	any	Custom Field 15	Impact: Adv Date2
affiliate	action	customField16	any	Custom Field 16	Impact: Adv Date3
affiliate	action	customField17	any	Custom Field 17	Impact: Referral Param1
affiliate	action	customField18	any	Custom Field 18	Impact: Referral Param2
affiliate	action	customField19	any	Custom Field 19	Impact: Referral Param3
affiliate	action	customField20	any	Custom Field 20	Impact: Referral Param4

Analytics Categories*

Type	Sub-type	Category	Supported Endpoints	Affluent UI Name
analytics	session, transacton, sku	analyticsAdContent	report	Ad Content
analytics	session, transacton	analyticsAdGroup	report	Ad Group
analytics	session, transacton	analyticsAdSlot	report	Ad Slot
analytics	session, transacton	analyticsAdTargetingType	report	Ad Targeting Type
analytics	transacton, sku	analyticsAffiliation	report	Affiliation
analytics	session, transacton, sku	analyticsBrowser	report	Browser
analytics	session, transacton, sku	analyticsBrowserSize	report	Browser Size
analytics	session, transacton	analyticsBrowserVersion	report	Browser Version
analytics	session, transacton, sku	analyticsCampaign	report	Campaign
analytics	transaction	analyticsCheckoutOptions	report	Checkout Options
analytics	session, transacton	analyticsCity	report	City
analytics	session, transacton	analyticsContinent	report	Continent
analytics	session, transacton	analyticsContinentId	report	Continent Id
analytics	session, transacton, sku	analyticsCountry	report	Country
analytics	session, transacton, sku	analyticsCustomDimension1	report	Custom Dimension 1
analytics	session	analyticsCustomDimension2	report	Custom Dimension 2
analytics	session	analyticsCustomDimension3	report	Custom Dimension 3
analytics	session	analyticsCustomDimension4	report	Custom Dimension 4
analytics	session	analyticsCustomDimension5	report	Custom Dimension 5
analytics	session	analyticsCustomDimension6	report	Custom Dimension 6
analytics	session	analyticsCustomDimension7	report	Custom Dimension 7
analytics	session	analyticsCustomDimension8	report	Custom Dimension 8
analytics	session, transaction	analyticsDataSource	report	Data Source
analytics	session, transaction	analyticsDatetime	report	Datetime
analytics	session, transaction	analyticsDeviceCategory	report	Device Category
analytics	session, transaction	analyticsExitPagePath	report	Exit Page Path
analytics	session, transaction, sky	analyticsHostname	report	Hostname
analytics	session, transaction, sku	analyticsKeyword	report	Keyword
analytics	session, transaction, sku	analyticsLandingPagePath	report	Landing Page Path
analytics	session, transaction, sku	analyticsMedium	report	Medium
analytics	session, transaction	analyticsMetro	report	Metro
analytics	session, transaction, sku	analyticsMobileDeviceBranding	report	Mobile Device Branding
analytics	session, transaction	analyticsMobileDeviceModel	report	Mobile Device Model
analytics	session, transaction	analyticsNetworkDomain	report	Network Domain
analytics	session, transaction	analyticsNetworkLocation	report	Network Location
analytics	session, transaction, sku	analyticsOperatingSystem	report	Operating System
analytics	session, transaction, sku	analyticsOperatingSystemVersion	report	Operating System Version
analytics	transaction	analyticsOrderCouponCode	report	Order Coupon Code
analytics	session, transaction	analyticsPageDepth	report	Page Depth
analytics	session, transaction, sku	analyticsPagePath	report	Page Path
analytics	session	analyticsPageTitle	report	Page Title
analytics	session, transaction	analyticsReferralDomain	report	Referral Domain
analytics	session, transaction, sku	analyticsReferralUrl	report	Referral Url
analytics	session, transaction	analyticsRegion	report	Region
analytics	session, transaction	analyticsSegment	report	Segment
analytics	transaction	analyticsShoppingStage	report	Shopping Stage
analytics	session, transaction, sku	analyticsSource	report	Source
analytics	session, transaction	analyticsSubContinent	report	Sub Continent
analytics	transaction, sku	analyticsTransactionId	report	Transaction Id
analytics	session, transaction, sku	analyticsUserType	report	User Type
analytics	session, transaction, sku	analyticsEventName	report	Event Name
analytics	sku	analyticsItemBrand	report	Item Brand
analytics	sku	analyticsItemCategory	report	Item Category
analytics	sku	analyticsItemId	report	Item Id
analytics	sku	analyticsItemListName	report	Item List Name
analytics	sku	analyticsItemName	report	Item Name
analytics	session, transaction, sku	analyticsPercentScrolled	report	Percent Scrolled
analytics	session, transaction, sku	analyticsSearchTerm	report	Search Term
analytics	session, transaction, sku	analyticsUserAgeBracket	report	User Age Bracket
analytics	session, transaction, sku	analyticsUserGender	report	User Gender
analytics	session, transaction, sku	analyticsViewId	report	View ID
analytics	session, transaction, sku	analyticsViewName	report	View Name

*For a more detailed descriptions of all the Google Analytic categories please see here.

For the /actions endpoint:

For all categories beginning sku add "includeSkus": true to your query.
For all categories beginning customField add "includeCustomFields": true to your query.