affiliate | traffic | clickCount | Clicks | | Click Count |
affiliate | traffic | clickthroughRate | CTR | 100 * (clickCount / impressionCount) | Clickthrough Rate |
affiliate | traffic | impressionCount | Impressions | | Impression Count |
affiliate | traffic | activePublisherCount | Active Publishers | | Active Publisher Count (driving clicks) |
affiliate | traffic | newPublisherCount | New Publishers | | New Publisher Count |
affiliate | traffic | productivePublisherCount | Productive Publishers | | Productive Publisher Count (driving actions) |
affiliate | sku | averageItemValueNet | Average Item Value | skuAdvertiserRevenueNet / skuQuantityNet | Average Item Value (Net) |
affiliate | sku | skuAdvertiserRevenueApproved | N/A | | Approved Product revenue |
affiliate | sku | skuAdvertiserRevenueDisputed | N/A | | Disputed Product revenue |
affiliate | sku | skuAdvertiserRevenueGross | N/A | | Gross Product revenue |
affiliate | sku | skuAdvertiserRevenueNet | SKU Revenue | | Net Product revenue |
affiliate | sku | skuAdvertiserRevenuePending | N/A | | Pending Product revenue |
affiliate | sku | skuPublisherCommissionApproved | N/A | | Approved Product Publisher Commission |
affiliaet | sku | skuPublisherCommissionDisputed | N/A | | Disputed Product Publisher Commission |
affiliate | sku | skuPublishercommissionGross | N/A | | Gross Product Publisher Commission |
affiliate | sku | skuPublisherCommissionNet | SKU Commission | | Net Product Publisher Commission |
affiliate | sku | skuPublisherCommissionPending | N/A | | Pending Product Publisher Commission |
affiliatesku | sku | skuQuantityApproved | N/A | | Approved Product Quantity |
affiliate | sku | skuQuantityDisputed | N/A | | Disputed Product Quantity |
affiliate | sku | skuQuantityGross | N/A | | Gross Product Quantity |
affiliate | sku | skuQuantityNet | SKU Quantity | | Net Product Quantity |
affiliate | action | actionCountApproved | N/A | | Approved Action Count |
affiliate | action | actionCountDisputed | N/A | | Disputed Action Count |
affiliate | action | actionCountGross | N/A | | Gross Action Count |
affiliate | action | actionCountNet | Actions | | Net Action Count |
affiliate | action | actionCountPending | N/A | | Pending Action Count |
affiliate | action | advertiserRevenueApproved | Revenue - Approved | | Approved Revenue |
affiliate | action | advertiserRevenueDisputed | Revenue - Disputed | | DIsputed Revenue |
affiliate | action | advertiserRevenueGross | Revenue - Gross | | Gross Revenue |
affiliate | action | advertiserRevenueNet | Revenue - Net | | Net Revenue |
affiliate | action | advertiserRevenuePending | Revenue - Pending | | Pending Revenue |
affiliate | action | advertiserRevenueRefunded | Revenue - Refunded | | Refunded Revenue |
affiliate | action | advertiserRevenueRejected | Revenue - Rejected | | Rejected Revenue |
affiliate | action | averageLeadValueNet | ALV | leadAdvertiserRevenueNet / leadCountNet | Net Average Lead Value |
affiliate | action | averageOrderValueNet | AOV | saleAdvertiserRevenueNet / saleCountNet | Net Average Order Value |
affiliate | action | bonusAmountNet | Bonuses - Net | | Net Bonus Amount |
affiliate | action | bonusCountNet | N/A | | Net Bonus Count |
affiliate | action | commissionableClickCountNet | N/A | | Net Commissionable Click Count |
affiliate | action | costToRevenueNet | Cost-to-Revenue | totalSpendNet / advertiserRevenueNet | Net Cost to Revenue |
affiliate | action | cpaNet | CPA | totalSpendNet / saleCountNet | Net CPA |
affiliate | action | cplNet | CPL | totalSpendNet / leadCountNet | Net CPL |
affiliate | action | leadAdvertiserRevenueNet | N/A | | Net Lead Revenue |
affiliate | action | leadCountApproved | N/A | | Approved Lead Count |
affiliate | action | leadCountDisputed | N/A | | Disputed Lead Count |
affiliate | action | leadCountGross | Leads - Gross | | Gross Lead Count |
affiliate | action | leadCountNet | Leads - Net | | Net Lead Count |
affiliate | action | leadCountPending | N/A | | Pending Lead Count |
affiliate | action | networkFeeApproved | Network Commission - Approved | | Approved Network Commission |
affiliate | action | networkFeeDisputed | Network Commission - Disputed | | Disputed Network Commission |
affiliate | action | networkFeeGross | Network Commission - Gross | | Gross Network Commission |
affiliate | action | networkFeeNet | Network Commission - Net | | Net Network Commission |
affiliate | action | networkFeePending | Network Commission - Pending | | Pending Network Commission |
affiliate | action | nightsStayed | Nights Stayed | | Number of nights stayed on the booking (commonly used by Hotel brands) |
affiliate | action | placementFeeNet | Placement Fees | | Net Placement Fees |
affiliate | action | publisherCommissionApproved | Publisher Commission - Approved | | Approved Publisher Commission |
affiliate | action | publisherCommissionDisputed | Publisher Commission - Disputed | | Disputed Publisher Commission |
affiliate | action | pulbihserCommissionGross | Publisher Commission - Gross | | Gross Publisher Commission |
affiliate | action | publisherCommissionNet | Publisher Commission - Net | | Net Publisher Commission |
affiliate | action | publisherCommissionPending | Publisher Commission - Pending | | Pending Publisher Commission |
affiliate | action | publisherCommissionExcBonusApproved | N/A | | Approved Publisher Commission Excluding Bonuses |
affiliate | action | publisherCommissionExcBonusDisputed | N/A | | Disputed Publisher Commission Excluding Bonuses |
affiliate | action | publisherCommissionExcBonusGross | N/A | | Gross Publisher Commission Excluding Bonuses |
affiliate | action | publisherCommissionExcBonusNet | N/A | | Net Publisher Commission Excluding Bonuses |
affiliate | action | roasNet | N/A | advertiserRevenueNet / totalSpendNet | Net ROAS |
affiliate | action | roomCount | Rooms | | Number of rooms in the booking (commonly used by Hotel brands) |
affiliate | action | saleAdvertiserRevenueNet | N/A | | Net Advertiser Revenue |
affiliate | action | saleCountApproved | N/A | | Approved Sale Count |
affiliate | action | saleCountDisputed | N/A | | Disputed Sale Count |
affiliate | action | saleCountGross | N/A | | Gross Sale Count |
affiliate | action | saleCountNet | N/A | | Net Sale Count |
affiliate | action | saleCountPending | N/A | | Pending Sale Count |
affiliate | action | totalCommissionApproved | Total Commission - Approved | | Approved Total Commission |
affiliate | action | totalCommissionDisputed | Total Commission - Disputed | | Disputed Total Commission |
affiliate | action | totalCommissionGross | Total Commission - Gross | | Gross Total Commission |
affiliate | action | totalCommissionNet | Total Commission - Net | | Net Total Commission |
affiliate | action | totalCommissionRejected | Total Commission - Rejected | | Rejected Total Commission |
affiliate | action | totalProfitNet | Total Profit | | Total Profit |
affiliate | action | totalSpendApproved | Total Spend - Approved | | Approved Total Spend |
affiliate | action | totalSpendDisputed | Total Spend - Disputed | | Disputed Total Spend |
affiliate | action | totalSpendGross | Total Spend - Gross | | Gross Total Spend |
affiliate | action | totalSpendNet | Total Spend - Net | | Net Total Spend |
affiliate | action | totalSpendRejected | Total Spend - Rejected | | Rejected Total Spend |
affiliate | action | totalSpendPending | Total Spend - Pending | | Pending Total Spend |
affiliate | action | twoTierBountyCountNet | Two-Tier Bounties | | Net Two Tier Bounty Count |
affiliate | action | crNet | CR | 100 * (actionCountNet / clickCount) | Net Conversion Rate |
affiliate | action | epcNet | EPC | publisherCommissionExcBonusNet / clickCount | Net EPC |
affiliate | action | leadConversionRateNet | Lead CR | 100 * (leadCountNet / clickCount) | Net Lead Conversion Rate |