Affiliate Metrics

Type

Sub-type

Metric

Affluent UI Name

Calculation (for calculated Metrics)

Field Description

affiliate

traffic

clickCount

Clicks

Click Count

affiliate

traffic

clickthroughRate

CTR

100 * (clickCount / impressionCount)

Clickthrough Rate

affiliate

traffic

impressionCount

Impressions

Impression Count

affiliate

traffic

activePublisherCount

Active Publishers

Active Publisher Count (driving clicks)

affiliate

traffic

newPublisherCount

New Publishers

New Publisher Count

affiliate

traffic

productivePublisherCount

Productive Publishers

Productive Publisher Count (driving actions)

affiliate

sku

averageItemValueNet

Average Item Value

skuAdvertiserRevenueNet / skuQuantityNet

Average Item Value (Net)

affiliate

sku

skuAdvertiserRevenueApproved

N/A

Approved Product revenue

affiliate

sku

skuAdvertiserRevenueDisputed

N/A

Disputed Product revenue

affiliate

sku

skuAdvertiserRevenueGross

N/A

Gross Product revenue

affiliate

sku

skuAdvertiserRevenueNet

SKU Revenue

Net Product revenue

affiliate

sku

skuAdvertiserRevenuePending

N/A

Pending Product revenue

affiliate

sku

skuPublisherCommissionApproved

N/A

Approved Product Publisher Commission

affiliaet

sku

skuPublisherCommissionDisputed

N/A

Disputed Product Publisher Commission

affiliate

sku

skuPublishercommissionGross

N/A

Gross Product Publisher Commission

affiliate

sku

skuPublisherCommissionNet

SKU Commission

Net Product Publisher Commission

affiliate

sku

skuPublisherCommissionPending

N/A

Pending Product Publisher Commission

affiliatesku

sku

skuQuantityApproved

N/A

Approved Product Quantity

affiliate

sku

skuQuantityDisputed

N/A

Disputed Product Quantity

affiliate

sku

skuQuantityGross

N/A

Gross Product Quantity

affiliate

sku

skuQuantityNet

SKU Quantity

Net Product Quantity

affiliate

action

actionCountApproved

N/A

Approved Action Count

affiliate

action

actionCountDisputed

N/A

Disputed Action Count

affiliate

action

actionCountGross

N/A

Gross Action Count

affiliate

action

actionCountNet

Actions

Net Action Count

affiliate

action

actionCountPending

N/A

Pending Action Count

affiliate

action

advertiserRevenueApproved

Revenue - Approved

Approved Revenue

affiliate

action

advertiserRevenueDisputed

Revenue - Disputed

DIsputed Revenue

affiliate

action

advertiserRevenueGross

Revenue - Gross

Gross Revenue

affiliate

action

advertiserRevenueNet

Revenue - Net

Net Revenue

affiliate

action

advertiserRevenuePending

Revenue - Pending

Pending Revenue

affiliate

action

advertiserRevenueRefunded

Revenue - Refunded

Refunded Revenue

affiliate

action

advertiserRevenueRejected

Revenue - Rejected

Rejected Revenue

affiliate

action

averageLeadValueNet

ALV

leadAdvertiserRevenueNet / leadCountNet

Net Average Lead Value

affiliate

action

averageOrderValueNet

AOV

saleAdvertiserRevenueNet / saleCountNet

Net Average Order Value

affiliate

action

bonusAmountNet

Bonuses - Net

Net Bonus Amount

affiliate

action

bonusCountNet

N/A

Net Bonus Count

affiliate

action

commissionableClickCountNet

N/A

Net Commissionable Click Count

affiliate

action

costToRevenueNet

Cost-to-Revenue

totalSpendNet / advertiserRevenueNet

Net Cost to Revenue

affiliate

action

cpaNet

CPA

totalSpendNet / saleCountNet

Net CPA

affiliate

action

cplNet

CPL

totalSpendNet / leadCountNet

Net CPL

affiliate

action

leadAdvertiserRevenueNet

N/A

Net Lead Revenue

affiliate

action

leadCountApproved

N/A

Approved Lead Count

affiliate

action

leadCountDisputed

N/A

Disputed Lead Count

affiliate

action

leadCountGross

Leads - Gross

Gross Lead Count

affiliate

action

leadCountNet

Leads - Net

Net Lead Count

affiliate

action

leadCountPending

N/A

Pending Lead Count

affiliate

action

networkFeeApproved

Network Commission - Approved

Approved Network Commission

affiliate

action

networkFeeDisputed

Network Commission - Disputed

Disputed Network Commission

affiliate

action

networkFeeGross

Network Commission - Gross

Gross Network Commission

affiliate

action

networkFeeNet

Network Commission - Net

Net Network Commission

affiliate

action

networkFeePending

Network Commission - Pending

Pending Network Commission

affiliate

action

placementFeeNet

Placement Fees

Net Placement Fees

affiliate

action

publisherCommissionApproved

Publisher Commission - Approved

Approved Publisher Commission

affiliate

action

publisherCommissionDisputed

Publisher Commission - Disputed

Disputed Publisher Commission

affiliate

action

pulbihserCommissionGross

Publisher Commission - Gross

Gross Publisher Commission

affiliate

action

publisherCommissionNet

Publisher Commission - Net

Net Publisher Commission

affiliate

action

publisherCommissionPending

Publisher Commission - Pending

Pending Publisher Commission

affiliate

action

publisherCommissionExcBonusApproved

N/A

Approved Publisher Commission Excluding Bonuses

affiliate

action

publisherCommissionExcBonusDisputed

N/A

Disputed Publisher Commission Excluding Bonuses

affiliate

action

publisherCommissionExcBonusGross

N/A

Gross Publisher Commission Excluding Bonuses

affiliate

action

publisherCommissionExcBonusNet

N/A

Net Publisher Commission Excluding Bonuses

affiliate

action

roasNet

N/A

advertiserRevenueNet / totalSpendNet

Net ROAS

affiliate

action

saleAdvertiserRevenueNet

N/A

Net Advertiser Revenue

affiliate

action

saleCountApproved

N/A

Approved Sale Count

affiliate

action

saleCountDisputed

N/A

Disputed Sale Count

affiliate

action

saleCountGross

N/A

Gross Sale Count

affiliate

action

saleCountNet

N/A

Net Sale Count

affiliate

action

saleCountPending

N/A

Pending Sale Count

affiliate

action

totalCommissionApproved

Total Commission - Approved

Approved Total Commission

affiliate

action

totalCommissionDisputed

Total Commission - Disputed

Disputed Total Commission

affiliate

action

totalCommissionGross

Total Commission - Gross

Gross Total Commission

affiliate

action

totalCommissionNet

Total Commission - Net

Net Total Commission

affiliate

action

totalCommissionRejected

Total Commission - Rejected

Rejected Total Commission

affiliate

action

totalProfitNet

Total Profit

Total Profit

affiliate

action

totalSpendApproved

Total Spend - Approved

Approved Total Spend

affiliate

action

totalSpendDisputed

Total Spend - Disputed

Disputed Total Spend

affiliate

action

totalSpendGross

Total Spend - Gross

Gross Total Spend

affiliate

action

totalSpendNet

Total Spend - Net

Net Total Spend

affiliate

action

totalSpendRejected

Total Spend - Rejected

Rejected Total Spend

affiliate

action

totalSpendPending

Total Spend - Pending

Pending Total Spend

affiliate

action

twoTierBountyCountNet

Two-Tier Bounties

Net Two Tier Bounty Count

affiliate

action

crNet

CR

100 * (actionCountNet / clickCount)

Net Conversion Rate

affiliate

action

epcNet

EPC

publisherCommissionExcBonusNet / clickCount

Net EPC

affiliate

action

leadConversionRateNet

Lead CR

100 * (leadCountNet / clickCount)

Net Lead Conversion Rate

Analytics Metrics

Type

Metric

Affluent UI Name

analytics

analyticsBounces

Bounces

analytics

analyticsDaysToTransaction

Days To Transaction

analytics

analyticsEntrances

Entrances

analytics

analyticsExits

Exits

analytics

analyticsGoalCompletionsAll

Goal Completions All

analytics

analyticsGoalStartsAll

Goal Starts All

analytics

analyticsGoalValueAll

Goal Value All

analytics

analyticsHits

Hits

analytics

analyticsInternalPromotionClicks

Internal Promotion Clicks

analytics

analyticsInternalPromotionViews

Internal Promotion Views

analytics

analyticsItemQuantity

Item Quantity

analytics

analyticsItemRevenue

Item Revenue

analytics

analyticsNewUsers

New Users

analytics

analyticsPageviews

Pageviews

analytics

analyticsProductAddsToCart

Product Adds To Cart

analytics

analyticsProductCheckouts

Product Checkouts

analytics

analyticsProductDetailViews

Product Detail Views

analytics

analyticsProductListClicks

Product List Clicks

analytics

analyticsProductListViews

Product List Views

analytics

analyticsProductRefundAmount

Product Refund Amount

analytics

analyticsProductRefunds

Product Refunds

analytics

analyticsProductRemovesFromCart

Product Removes From Cart

analytics

analyticsQuantityAddedToCart

Quantity Added to Cart

analytics

analyticsQuantityCheckedOut

Quantity Checked Out

analytics

analyticsQuantityRefunded

Quantity Refunded

analytics

analyticsQuantityRemovedFromCart

Quantity Removed From Cart

analytics

analyticsRefundAmount

Refund Amount

analytics

analyticsSessionDuration

Session Duration

analytics

analyticsSessions

Sessions

analytics

analyticsSessionsToTransaction

Sessions To Transaction

analytics

analyticsTimeOnPage

Time On Page

analytics

analyticsTotalRefunds

Total Refunds

analytics

analyticsTransactionRevenue

Transaction Revenue

analytics

analyticsTransactionShipping

Transaction Shipping

analytics

analyticsTransactionTax

Transaction Tax

analytics

analyticsTransactions

Transactions

analytics

analyticsUniquePurchases

Unique Purchases

Miscellaneous Metrics

Type

Metric

Affluent UI Name

Miscellaneous

agencyFee

Agency Fee