please note: Combining different types of categories and metrics (e.g. SKU + action) can lead to unconventional aggregation results, and in some cases will result in an error (e.g. affiliate categories + analytics metrics, or analytics categories + affiliate metrics).

Affiliate Metrics

Type	Sub-type	Metric	Affluent UI Name	Calculation (for calculated Metrics)	Field Description
affiliate	traffic	clickCount	Clicks		Click Count
affiliate	traffic	clickthroughRate	CTR	100 * (clickCount / impressionCount)	Clickthrough Rate
affiliate	traffic	impressionCount	Impressions		Impression Count
affiliate	traffic	activePublisherCount	Active Publishers		Active Publisher Count (driving clicks)
affiliate	traffic	newPublisherCount	New Publishers		New Publisher Count
affiliate	traffic	productivePublisherCount	Productive Publishers		Productive Publisher Count (driving actions)
affiliate	sku	averageItemValueNet	Average Item Value	skuAdvertiserRevenueNet / skuQuantityNet	Average Item Value (Net)
affiliate	sku	skuAdvertiserRevenueApproved	N/A		Approved Product revenue
affiliate	sku	skuAdvertiserRevenueDisputed	N/A		Disputed Product revenue
affiliate	sku	skuAdvertiserRevenueGross	N/A		Gross Product revenue
affiliate	sku	skuAdvertiserRevenueNet	SKU Revenue		Net Product revenue
affiliate	sku	skuAdvertiserRevenuePending	N/A		Pending Product revenue
affiliate	sku	skuPublisherCommissionApproved	N/A		Approved Product Publisher Commission
affiliaet	sku	skuPublisherCommissionDisputed	N/A		Disputed Product Publisher Commission
affiliate	sku	skuPublishercommissionGross	N/A		Gross Product Publisher Commission
affiliate	sku	skuPublisherCommissionNet	SKU Commission		Net Product Publisher Commission
affiliate	sku	skuPublisherCommissionPending	N/A		Pending Product Publisher Commission
affiliatesku	sku	skuQuantityApproved	N/A		Approved Product Quantity
affiliate	sku	skuQuantityDisputed	N/A		Disputed Product Quantity
affiliate	sku	skuQuantityGross	N/A		Gross Product Quantity
affiliate	sku	skuQuantityNet	SKU Quantity		Net Product Quantity
affiliate	action	actionCountApproved	N/A		Approved Action Count
affiliate	action	actionCountDisputed	N/A		Disputed Action Count
affiliate	action	actionCountGross	N/A		Gross Action Count
affiliate	action	actionCountNet	Actions		Net Action Count
affiliate	action	actionCountPending	N/A		Pending Action Count
affiliate	action	advertiserRevenueApproved	Revenue - Approved		Approved Revenue
affiliate	action	advertiserRevenueDisputed	Revenue - Disputed		DIsputed Revenue
affiliate	action	advertiserRevenueGross	Revenue - Gross		Gross Revenue
affiliate	action	advertiserRevenueNet	Revenue - Net		Net Revenue
affiliate	action	advertiserRevenuePending	Revenue - Pending		Pending Revenue
affiliate	action	advertiserRevenueRefunded	Revenue - Refunded		Refunded Revenue
affiliate	action	advertiserRevenueRejected	Revenue - Rejected		Rejected Revenue
affiliate	action	averageLeadValueNet	ALV	leadAdvertiserRevenueNet / leadCountNet	Net Average Lead Value
affiliate	action	averageOrderValueNet	AOV	saleAdvertiserRevenueNet / saleCountNet	Net Average Order Value
affiliate	action	bonusAmountNet	Bonuses - Net		Net Bonus Amount
affiliate	action	bonusCountNet	N/A		Net Bonus Count
affiliate	action	commissionableClickCountNet	N/A		Net Commissionable Click Count
affiliate	action	costToRevenueNet	Cost-to-Revenue	totalSpendNet / advertiserRevenueNet	Net Cost to Revenue
affiliate	action	cpaNet	CPA	totalSpendNet / saleCountNet	Net CPA
affiliate	action	cplNet	CPL	totalSpendNet / leadCountNet	Net CPL
affiliate	action	leadAdvertiserRevenueNet	N/A		Net Lead Revenue
affiliate	action	leadCountApproved	N/A		Approved Lead Count
affiliate	action	leadCountDisputed	N/A		Disputed Lead Count
affiliate	action	leadCountGross	Leads - Gross		Gross Lead Count
affiliate	action	leadCountNet	Leads - Net		Net Lead Count
affiliate	action	leadCountPending	N/A		Pending Lead Count
affiliate	action	networkFeeApproved	Network Commission - Approved		Approved Network Commission
affiliate	action	networkFeeDisputed	Network Commission - Disputed		Disputed Network Commission
affiliate	action	networkFeeGross	Network Commission - Gross		Gross Network Commission
affiliate	action	networkFeeNet	Network Commission - Net		Net Network Commission
affiliate	action	networkFeePending	Network Commission - Pending		Pending Network Commission
affiliate	action	nightsStayed	Nights Stayed		Number of nights stayed on the booking (commonly used by Hotel brands)
affiliate	action	placementFeeNet	Placement Fees		Net Placement Fees
affiliate	action	publisherCommissionApproved	N/A		Approved Publisher Commission. Note that this metric include bonuses.
affiliate	action	publisherCommissionDisputed	N/A		Disputed Publisher Commission. Note that this metric include bonuses.
affiliate	action	pulbihserCommissionGross	N/A		Gross Publisher Commission. Note that this metric include bonuses.
affiliate	action	publisherCommissionNet	N/A		Net Publisher Commission. Note that this metric include bonuses.
affiliate	action	publisherCommissionPending	N/A		Pending Publisher Commission. Note that this metric include bonuses.
affiliate	action	publisherCommissionExcBonusApproved	Publisher Commission - Approved		Approved Publisher Commission Excluding Bonuses
affiliate	action	publisherCommissionExcBonusDisputed	Publisher Commission - DIsputed		Disputed Publisher Commission Excluding Bonuses
affiliate	action	publisherCommissionExcBonusGross	Publisher Commission - Gross		Gross Publisher Commission Excluding Bonuses
affiliate	action	publisherCommissionExcBonusNet	Publisher Commission - Net		Net Publisher Commission Excluding Bonuses
affiliate	action	publisherCommissionExcBonusPending	Publisher Commission - Pending		Pending Publisher Commission Excluding Bonuses
affiliate	action	roasNet	N/A	advertiserRevenueNet / totalSpendNet	Net ROAS
affiliate	action	roomCount	Rooms		Number of rooms in the booking (commonly used by Hotel brands)
affiliate	action	saleAdvertiserRevenueNet	N/A		Net Advertiser Revenue
affiliate	action	saleCountApproved	N/A		Approved Sale Count
affiliate	action	saleCountDisputed	N/A		Disputed Sale Count
affiliate	action	saleCountGross	N/A		Gross Sale Count
affiliate	action	saleCountNet	N/A		Net Sale Count
affiliate	action	saleCountPending	N/A		Pending Sale Count
affiliate	action	totalCommissionApproved	Total Commission - Approved		Approved Total Commission
affiliate	action	totalCommissionDisputed	Total Commission - Disputed		Disputed Total Commission
affiliate	action	totalCommissionGross	Total Commission - Gross		Gross Total Commission
affiliate	action	totalCommissionNet	Total Commission - Net		Net Total Commission
affiliate	action	totalCommissionRejected	Total Commission - Rejected		Rejected Total Commission
affiliate	action	totalProfitNet	Total Profit		Total Profit
affiliate	action	totalSpendApproved	Total Spend - Approved		Approved Total Spend
affiliate	action	totalSpendDisputed	Total Spend - Disputed		Disputed Total Spend
affiliate	action	totalSpendGross	Total Spend - Gross		Gross Total Spend
affiliate	action	totalSpendNet	Total Spend - Net		Net Total Spend
affiliate	action	totalSpendRejected	Total Spend - Rejected		Rejected Total Spend
affiliate	action	totalSpendPending	Total Spend - Pending		Pending Total Spend
affiliate	action	twoTierBountyCountNet	Two-Tier Bounties		Net Two Tier Bounty Count
affiliate	action	crNet	CR	100 * (actionCountNet / clickCount)	Net Conversion Rate
affiliate	action	epcNet	EPC	publisherCommissionExcBonusNet / clickCount	Net EPC
affiliate	action	leadConversionRateNet	Lead CR	100 * (leadCountNet / clickCount)	Net Lead Conversion Rate

Creator Metrics

Type	Sub-type	Metric	Affluent UI Name	Calculation (for calculated Metrics)	Field Description
creator	creator	creatorEngagementCount	Engagements		Post engagements
creator	creator	creatorImpressionCount	Impressions		Post impressions
creator	creator	creatorPostCount	Posts		Post count
creator	creator	creatorLikeCount	Likes		Post likes
creator	creator	creatorCommentCount	Comments		Post comments
creator	creator	creatorShareCount	Shares		Post shares
creator	creator	creatorReachCount	Reaches		Post reaches
creator	creator	creatorFollowerCount	Followers		Creator followers
creator	creator	creatorClickCount	Clicks		Clicks
creator	creator	creatorActionCount	Action Count - Net		Net actions
creator	creator	creatorPublisherCommission	Creator Commission - Net		Net creator commission
creator	creator	creatorBonusCost	Bonus Cost		Bonus cost
creator	creator	creatorFlatFee	Flat Fee		Flat fee
creator	creator	creatorTotalSpend	Total Spend - Net		Net total spend
creator	creator	creatorAdvertiserRevenue	Revenue - Net		Net revenue
creator	creator	creatorConversionRate	CR	100 * (creatorActionCount / creatorClickCount)	Conversion rate
creator	creator	creatorRoas	RoAS	creatorAdvertiserRevenue / creatorTotalSpend	Return on ad spend

Analytics Metrics*

Type	Metric	Affluent UI Name
analytics	analyticsBounces	Bounces
analytics	analyticsConversions	Conversions
analytics	analyticsDaysToTransaction	Days To Transaction
analytics	analyticsEntrances	Entrances
analytics	analyticsEvents	Events
analytics	analyticsEventValue	Event Value
analytics	analyticsExits	Exits
analytics	analyticsGoalCompletionsAll	Goal Completions All
analytics	analyticsGoalStartsAll	Goal Starts All
analytics	analyticsGoalValueAll	Goal Value All
analytics	analyticsHits	Hits
analytics	analyticsInternalPromotionClicks	Internal Promotion Clicks
analytics	analyticsInternalPromotionViews	Internal Promotion Views
analytics	analyticsItemsCheckedOut	Items Checked Out
analytics	analyticsItemQuantity	Item Quantity
analytics	analyticsItemRevenue	Item Revenue
analytics	analyticsNewUsers	New Users
analytics	analyticsPageviews	Pageviews
analytics	analyticsProductAddsToCart	Product Adds To Cart
analytics	analyticsProductCheckouts	Product Checkouts
analytics	analyticsProductDetailViews	Product Detail Views
analytics	analyticsProductListClicks	Product List Clicks
analytics	analyticsProductListViews	Product List Views
analytics	analyticsProductRefundAmount	Product Refund Amount
analytics	analyticsProductRefunds	Product Refunds
analytics	analyticsProductRemovesFromCart	Product Removes From Cart
analytics	analyticsQuantityAddedToCart	Quantity Added to Cart
analytics	analyticsQuantityCheckedOut	Quantity Checked Out
analytics	analyticsQuantityRefunded	Quantity Refunded
analytics	analyticsQuantityRemovedFromCart	Quantity Removed From Cart
analytics	analyticsRefundAmount	Refund Amount
analytics	analyticsSessionDuration	Session Duration
analytics	analyticsSessions	Sessions
analytics	analyticsSessionsToTransaction	Sessions To Transaction
analytics	analyticsTimeOnPage	Time On Page
analytics	analyticsTotalRefunds	Total Refunds
analytics	analyticsTransactionRevenue	Transaction Revenue
analytics	analyticsTransactionShipping	Transaction Shipping
analytics	analyticsTransactionTax	Transaction Tax
analytics	analyticsTransactions	Transactions
analytics	analyticsUniquePurchases	Unique Purchases

Miscellaneous Metrics

Type	Metric	Affluent UI Name
Miscellaneous	agencyFee	Agency Fee

*For a more detailed descriptions of all the Google Analytic metrics please see here.

For the /actions endpoint

For all metrics beginning sku add "includeSkus": true to your query.